EXPLORING PEOPLE'S MEDIA CONSUMPTION PRACTICES

Exploring people's media consumption practices

Exploring people's media consumption practices

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What are a few of the methods smartphones have evolved the way we take in media? - read on to learn more.

In the existing digital age, smart phones have become one of the most popular instruments that people are using to watch videos and gain access to media. These days, many social media platforms are providing unlimited feeds of brief, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a collection of selected material and react immediately, making these videos a lot more appealing and addicting than traditional media. Short form videos are also being used more frequently for news and educational functions, not just for home entertainment. Subsequently, this pattern is evolving the way people are actively looking for and counting on to get knowledge, in a much faster, much shorter and more visual format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the method by which individuals are getting their information is also changing. People are increasingly turning towards internet news sources, instead of watching TV, to discover ongoing worldly affairs. Nevertheless, at the same time, due to a continuous circulation of info, individuals are coming to be overwhelmed by big amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and easier to observe. Nowadays it is common to see news channels that have mass followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been important for supplying individuals with trusted and verified news sources, in a format they can easily interact with.

Over the last few years, with the rise of digital content, the way in which people take in media has shifted considerably. For several years, traditional tv was the main source of home home entertainment for most people. Nevertheless, from the advancement of streaming services, many viewers are turning away from scheduled tv, especially among younger people. Rather, international media content analysis shows that more people are buying subscriptions to streaming services, which strongly affirms the switch in audience consumption habits. These services are click here popular for allowing individuals to view the programs and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.

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